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About The Life Insurance Guy™

Brian D. Bulger Insurance Services Ltd., was formed and incorporated on June 1, 1996, just prior to the sale of Victor J. Bulger Insurance Brokers Ltd., a general insurance brokerage owned and operated by myself and my father Victor. The Life Insurance Guy™ is a brand that I created in order to enhance the recognition of my firm and it's services. The caricature and logo was created by Bill Slavin, a very talented and well known illustrator who lives in Cavan-Millbrook-North Monaghan Township.

I first acquired my Life Licence in 1977 and in 1978 I acquired my General Insurance Licence and began my career working in the insurance industry with my Father in September 1978. Although the majority of my clients are located in Peterborough, Lindsay and the surrounding Kawarthas I have clients located in Toronto and throughout Southern Ontario.

I began marketing Group Benefit Insurance Plans to small firms in 1987. In February 1992 I acquired an existing group benefit portfolio from the local Agent for the Chambers of Commerce Group Benefit Insurance Plan's Peterborough territory. In October 1996 I began focusing all my attentions on marketing Group Benefit Plans and other Life Insurance products.

In addition to being the Agent for the Chambers Group Insurance Plan for the Greater Peterborough Chamber of Commerce and eight other nearby Chambers and one Board of Trade, we have access to all of the 12 stock insurance companies who underwrite group insurance to firms in Ontario. Also available to our office are numerous benefit programs which we can offer if and when suitable.

We presently provide and service more than 350 firm clients for their group benefit insurance needs and more than 300 individual life clients.

The following is a list of our Duties to our Clients.

  • Obtaining and understanding our client's instructions.
  • Finding out our client's needs and requirements.
  • Giving appropriate counsel and advice.
  • Effectively marketing our client's risks.
  • Confirming coverage or the absence of coverage.
  • Servicing our client's ongoing insurance needs.
  • Respecting and ensuring our client's privacy.

Licenced Brokers

Brian D. Bulger,
Grace Williams,

Contact Information

353 Reid Street, Peterborough, ON, K9H 4G3
Telephone: (705) 741-1400 or 1-800-366-2566
Fax: (705) 741-1225 or 1-800-5881388